AJC Her+Story: Atlanta's Source for Women in Business

Desiree White, owner of Crown’s Corner Mechanics, stands in the engine room where she has five machines working simultaneously on Thursday, June 4, 2026. The shop offers general mechanic services, but specializes in building vintage car engines. (Miguel Martinez/AJC)

AJC HER+STORY

She turned a side hustle fixing cars into a nearly million-dollar business

Desiree White shared her journey on social media — from taking out a transmission at home to cars she worked on across metro Atlanta as she launched a mobile mechanic service.

AJC HER+STORY

From 4-H to the Fed: How raising steers led to the central bank for this exec

AJC HER+STORY

She started as a clerk at Norfolk Southern. Now she’s a top executive.

AJC HER+STORY

Welding school leader seeks more women in trades as modern Rosie the Riveters

Got an event for women in business to list on the AJC Her+Story page? Email herstory@ajc.com with the details.

Events

1

THU

Women's Small Business Month Kick Off Event

October 1, 2026

09:30 AM - 12:30 PM

55 Trinity Atlanta 30303

Website Link

Description

WHO: Atlanta City Council President Marci Collier Overstreet

Women’s Entrepreneurial Opportunity Project (WEOP)

WHAT: Women’s Small Business Month Kick Off Event “State of City Support: Accelerating Business Growth & Economic Opportunity”

WHEN: Thursday, Oct. 1, 9:30 a.m. – 12:30 p.m.

WHERE: Marvin S. Arrington, Sr. Council Chamber, 55 Trinity Ave. SW

BACKGROUND: Atlanta City Council President Marci Collier Overstreet will host the Women’s Entrepreneurial Opportunity Project’s (WEOP) Women’s Small Business Month Kick Off Event for 2026. This year’s theme is “State of City Support: Accelerating Business Growth & Economic Opportunity.”

Council President Overstreet will deliver opening remarks to set the tone of the forum exploring how small businesses have contributed to Atlanta’s economic growth and how City resources, relationships, and emerging opportunities can help shape the future of small businesses. WEOP’s forum celebrates Women’s Small Business Month by bringing together industry and government leaders, entrepreneurs, partners, and community stakeholders around issues and opportunities shaping women’s economic progress.

Description

WHO: Atlanta City Council President Marci Collier Overstreet

Women’s Entrepreneurial Opportunity Project (WEOP)

WHAT: Women’s Small Business Month Kick Off Event “State of City Support: Accelerating Business Growth & Economic Opportunity”

WHEN: Thursday, Oct. 1, 9:30 a.m. – 12:30 p.m.

WHERE: Marvin S. Arrington, Sr. Council Chamber, 55 Trinity Ave. SW

BACKGROUND: Atlanta City Council President Marci Collier Overstreet will host the Women’s Entrepreneurial Opportunity Project’s (WEOP) Women’s Small Business Month Kick Off Event for 2026. This year’s theme is “State of City Support: Accelerating Business Growth & Economic Opportunity.”

Council President Overstreet will deliver opening remarks to set the tone of the forum exploring how small businesses have contributed to Atlanta’s economic growth and how City resources, relationships, and emerging opportunities can help shape the future of small businesses. WEOP’s forum celebrates Women’s Small Business Month by bringing together industry and government leaders, entrepreneurs, partners, and community stakeholders around issues and opportunities shaping women’s economic progress.