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PHOTOS: Pepsi challenge comes to Atlanta

Pepsi revives its Pepsi challenge in Atlanta, the headquarters of longtime rival Coke. This time participants are choosing between Pepsi Zero Sugar and Coca-Cola Zero Sugar in a blind taste test. The Pepsi challege will be in multiple locations in metro Atlanta through May 11.

Jake Holt, of Athens, Ga., participates in the Pepsi Challenge at The Interlock, Thursday, May 8, 2025, in Atlanta. The Pepsi Challenge is going on at various locations in Atlanta thru Sunday, May 11th. (Jason Getz / AJC)

A man with his dog participates in the Pepsi Challenge at The Interlock, Thursday, May 8, 2025, in Atlanta. The Pepsi Challenge is going on at various locations in Atlanta thru Sunday, May 11th. (Jason Getz / AJC)

A Pepsi employee holds the two tasting cups with samples of Pepsi Zero and Coke Zero that customers will taste during the Pepsi Challenge at The Interlock, Thursday, May 8, 2025, in Atlanta. The Pepsi Challenge is going on at various locations in Atlanta thru Sunday, May 11th. (Jason Getz / AJC)

A customer participates in the Pepsi Challenge at The Interlock, Thursday, May 8, 2025, in Atlanta. The Pepsi Challenge is going on at various locations in Atlanta thru Sunday, May 11th. (Jason Getz / AJC)

Yamiah Crane, 11, of Atlanta reacts after she participated in the Pepsi Challenge at The Interlock, Thursday, May 8, 2025, in Atlanta. Yamiah was there with her mother Yolanda Crane. The Pepsi Challenge is going on at various locations in Atlanta thru Sunday, May 11th. (Jason Getz / AJC)

Yolanda Crane, of Atlanta, participates in the Pepsi Challenge at The Interlock, Thursday, May 8, 2025, in Atlanta. The Pepsi Challenge is going on at various locations in Atlanta thru Sunday, May 11th. (Jason Getz / AJC)

Jake Holt, of Athens, Ga., reacts after he chose Pepsi after participating in the Pepsi Challenge at The Interlock, Thursday, May 8, 2025, in Atlanta. The Pepsi Challenge is going on at various locations in Atlanta thru Sunday, May 11th. (Jason Getz / AJC)

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Credit: Jason Getz / Jason.Getz@ajc.com

Jake Holt, of Athens, Ga., participates in the Pepsi Challenge at The Interlock, Thursday, May 8, 2025, in Atlanta. The Pepsi Challenge is going on at various locations in Atlanta thru Sunday, May 11th. (Jason Getz / AJC)

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