More than a year after their hit HGTV series ended, "Fixer Upper" couple Chip and Joanna Gaines are moving forward with their own TV network.
HGTV, its parent company Discovery Inc. and the Gaineses’ own home and lifestyle brand, Magnolia, are joining together for a new lifestyle and design network in 2020.
"Chip and Joanna Gaines have become trusted, household names since the debut of 'Fixer Upper' and, through this joint venture, Discovery is proud to extend our relationship with them," Discovery CEO David Zaslav said in a statement. "They've got authenticity and relatability, that special something that is so difficult in our business to find. People love them, their taste, their businesses -- they've built an ecosystem that aligns perfectly with our vision at Discovery for fueling people's passions."
Related: Chip and Joanna Gaines: 10 things to know
According to The Hollywood Reporter, the initiative will overhaul what is currently DIY Network. The channel has not yet been named. The Waco, Texas-based couple will be chief creative officers and HGTV President Allison Page will be president of the new network.
"Our intention with this network is to create and curate content that inspires, encourages, and helps to build bridges across our communities. We want honest, authentic programming that brings families together," the Gaineses said in a joint statement. "We believe David Zaslav and the team at Discovery are the perfect partners for this ambitious joint venture, and we know Allison Page is the right person to lead this charge. We're ready to get started and are expectant for all that's ahead."
Credit: Discovery
Credit: Discovery
Programming on the new network will include topics such as wellness, food, home, garden, entrepreneurship, community and design, plus all episodes of “Fixer Upper.”
The network is set to launch in summer 2020.
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