Business
Business

Why SunTrust is gambling on the Super Bowl’s final two minutes

By Matt Kempner
Feb 5, 2016

A Super Bowl blowout could be bad news for Atlanta-based SunTrust.

The big bank is making a big bet on the game, having spent heavily to air its first national Super Bowl commercial. It's trying to take an approach that's different from some of the game's usual ad fun.

But the 30-second spot is slated to be the last commercial aired in a block that starts at the game’s final two-minute warning. Will we still be watching the game by then? After all, odds makers expect the Carolina Panthers to easily have the game in the bag against the Denver Broncos.

Oddly, SunTrust says it's commercial isn't trying to sell us any product or service. Check out why that is (and see the ad), in the latest Unofficial Business column on myAJC.com.

About the Author

Matt Kempner is an award-winning journalist who seeks out intriguing twists about people and subjects beyond what the AJC might typically cover. A former columnist and editor, his past assignments have included business investigations, energy, the economy, entrepreneurs, big business, consumer spending, politics, government and the environment.

Follow Matt Kempner on facebookFollow Matt Kempner on twitter
More Stories

Keep Reading

Hire Heroes USA gives free one-on-one career coaching to veterans and service members leaving the military. (Courtesy of Hire Heroes USA)

Credit: spec

Alpharetta-based veterans nonprofit receives $10M cryptocurrency donation

Hire Heroes USA will use the funding to help about 14,000 veterans and military spouses with one-on-one career coaching and to establish a new fintech pathway for its clients.

Trilith teams up with comedy hitmaker to expand focus beyond blockbusters

The partnership will allow American High to scale its output and guarantees Trilith a steady slate of productions occupying its stages.

After Hyundai raid, Trump doesn’t want to ‘frighten off’ foreign investment

President Donald Trump is trying to reassure foreign companies that their investment is wanted stateside despite the recent implications of immigration raids.

The Latest

Andrew Cornelia, president & CEO of Mercedes-Benz High-Power Charging North America, speaks to guests and media members during unveiling the first station charger in North America on Wednesday, Nov. 15, 2023. (Miguel Martinez/AJC)

Credit: Miguel Martinez

Opinion: Charging EVs away from home keeps getting easier

Hyundai’s Georgia electric vehicle plant: What you need to know

OPINION

EV tax credits end in September. Here are the cars that qualify.

Featured

In this file photo from October 2024, Atlanta Braves outfielder Jorge Soler and teammates react after losing to the San Diego Padres 5-4 in San Diego. The Braves and Soler, who now plays for the Los Angeles Angels, face a lawsuit by a fan injured at a 2021 World Series game at Truist Park in Atlanta. (Jason Getz/AJC)

Credit: Jason.Getz@ajc.com

A Braves fan took a ball to the face. The team may be liable, judges say.

The Atlanta Braves and former right fielder Jorge Soler face a lawsuit by a fan hit in the eye with a ball during a World Series game at Truist Park in 2021.

Joro spiders multiply across Georgia, spinning their pesky webs

The invasive species has multiplied rapidly in Atlanta in the last three years, research shows.

Ford settles billion-dollar Georgia lawsuits over fatal wrecks

Ford Motor Co. has settled two Georgia lawsuits that elicited record-setting jury verdicts of $1.7 billion and $2.5 billion, ending more than a decade of litigation.