Breaking: Spain highlights Atlanta’s World Cup matches
Business
Business

Why SunTrust is gambling on the Super Bowl’s final two minutes

By Matt Kempner
Feb 5, 2016

A Super Bowl blowout could be bad news for Atlanta-based SunTrust.

The big bank is making a big bet on the game, having spent heavily to air its first national Super Bowl commercial. It's trying to take an approach that's different from some of the game's usual ad fun.

But the 30-second spot is slated to be the last commercial aired in a block that starts at the game’s final two-minute warning. Will we still be watching the game by then? After all, odds makers expect the Carolina Panthers to easily have the game in the bag against the Denver Broncos.

Oddly, SunTrust says it's commercial isn't trying to sell us any product or service. Check out why that is (and see the ad), in the latest Unofficial Business column on myAJC.com.

About the Author

Matt Kempner is an award-winning journalist who seeks out intriguing twists about people and subjects beyond what the AJC might typically cover. A former columnist and editor, his past assignments have included business investigations, energy, the economy, entrepreneurs, big business, consumer spending, politics, government and the environment.

Follow Matt Kempner on facebookFollow Matt Kempner on twitter
More Stories

Keep Reading

“Superman” was one of several Warner Bros. features filmed in Georgia. The director, James Gunn, has ambitions to shoot the second installment in the Peach State. (Jessica Miglio/Warner Bros. Pictures/TNS)

Credit: TNS

What you need to know about the Netflix bid to buy Warner Bros. Discovery

The blockbuster deal, totaling about $72 billion, will create a combined portfolio of many of Hollywood’s best known properties.

AI is reshaping fintech jobs. Georgia is building the talent to match.

Financial technology is the backbone of commerce and a pillar of Georgia’s economy, and it’s one that could be disrupted by artificial intelligence.

Why Big Tech sees Georgia farmland as ripe for data centers

As areas around Atlanta have moved to curtail data center development, tech giants are scouring rural areas to plant massive server farms.

The Latest

A new kind of hybrid, called e-Power, is coming to the U.S. from Nissan. Courtesy of Nissan

Credit: Courtesy of Nissan

OPINION

Nissan’s e-Power: An EV driving experience, fueled by gas

OPINION

December car sales are good but not magic

In the market for a luxury vehicle? You might reconsider Lincoln.

Featured

Former Fulton County election worker Ruby Freeman talks to her daughter, Wandrea ArShaye "Shaye" Moss, a former Georgia election worker, after she testified before the U.S. House Select Committee at its fourth hearing on its Jan. 6 investigation on Capitol Hill in Washington, D.C., on Tuesday, June 21, 2022. (Yuri Gripas/Abaca Press/TNS)

Credit: TNS

OPINION

The 2020 election interference case is gone, but it can’t be forgotten

The decision by a Georgia prosecutor not to pursue the massive Trump election interference case leaves some bad deeds unpunished.

Officials to install opioid reversal kits in Georgia’s public schools

The kits will contain Narcan, which can temporarily reverse the effects of an opioid overdose and restore breathing.

Odom-led comeback nets Conference USA championship for Kennesaw State

The Owls continue to be one of the most intriguing stories of the season, going from a two-win season to a conference title and beating the defending league champions.