Business
Business

Why SunTrust is gambling on the Super Bowl’s final two minutes

By Matt Kempner
Feb 5, 2016

A Super Bowl blowout could be bad news for Atlanta-based SunTrust.

The big bank is making a big bet on the game, having spent heavily to air its first national Super Bowl commercial. It's trying to take an approach that's different from some of the game's usual ad fun.

But the 30-second spot is slated to be the last commercial aired in a block that starts at the game’s final two-minute warning. Will we still be watching the game by then? After all, odds makers expect the Carolina Panthers to easily have the game in the bag against the Denver Broncos.

Oddly, SunTrust says it's commercial isn't trying to sell us any product or service. Check out why that is (and see the ad), in the latest Unofficial Business column on myAJC.com.

About the Author

Matt Kempner is an award-winning journalist who seeks out intriguing twists about people and subjects beyond what the AJC might typically cover. A former columnist and editor, his past assignments have included business investigations, energy, the economy, entrepreneurs, big business, consumer spending, politics, government and the environment.

Follow Matt Kempner on facebookFollow Matt Kempner on twitter
More Stories

Keep Reading

(Illustration: Philip Robibero / AJC)

Credit: Philip Robibero / AJC

6 ways AI can upgrade your holiday shopping this season

Shoppers are turning to AI tools like ChatGPT, Gemini, Claude and Perplexity to research products, compare prices and more.

Have you thought about how AI will change cybersecurity? You should.

Some Atlantans and companies are dabbling in AI, while others have fully embraced it. But with any fast-changing technology promising opportunity, there’s a dark side.

Hyundai suppliers fined after forklift death at Georgia EV factory site

Three companies affiliated with Hyundai’s Metaplant campus near Savannah have been fined for safety violations that allegedly contributed to a worker’s gruesome death.

The Latest

The 2025 Navigator is the flagship vehicle of the Lincoln brand. (Tyler Gourley/Lincoln/TNS)

Credit: TNS

In the market for a luxury vehicle? You might reconsider Lincoln.

Beyond the odometer: What matters most in a used car

Why your car’s safety tech needs maintenance, too

Featured

Atlanta art and antiques appraiser and auctioneer Allan Baitcher (right) takes bids during a 2020 auction. Baitcher and his company, Peachtree Antiques, are being sued by a Florida multimillionaire who says he paid them $20 million for fakes. (AJC 2020)

Credit: Phil Skinner / Staff

Atlanta antique appraiser made $20M selling fakes, lawsuit says

An Atlanta art and antique appraiser is being sued by a Florida multimillionaire, who says he spent about $20 million on thousands of fake works.

How an ex-Texan and a university helped change the face of a Georgia city

Mercer University President Bill Underwood is stepping down after two decades at the helm. He's credited with boosting enrollment, resurrecting football and reshaping Macon.

Thanksgiving to bring chilly, dry, overall delightful weather to metro Atlanta

A big drop in temperatures is coming overnight Wednesday, so go ahead and pull out those flannels and blankets.

1h ago