Taco Bell responded to a class-action lawsuit that claims its taco filler doesn't meet federal meat standards by saying it stands behind the quality of its seasoned beef and plans to take legal action against those who have made "false claims" against the product.
The company is launching a national ad campaign in the Wall Street Journal, New York Times and USA Today, as well as local newspapers, to argue that its beef is 100% USDA- inspected.
"Plain ground beef tastes boring," the company said. "The only reason we add anything to our beef is to give the meat flavor and quality. Otherwise we'd end up with nothing more than the bland flavor of ground beef."
The company said it uses a mix of 88 percent beef and 12 percent "secret recipe" -- a blend of water, Mexican spices and flavors, oats, caramelized sugar, yeast, citric acid, and other ingredients.
Taco Bell launched a YouTube video featuring president Greg Creed speaking about the brand's beef recipe, and is also executing a campaign to reach its Hispanic customers.
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