Remodeling at Havertys brings more sales

A remodeling plan that is in the works at Havertys furniture stores has been a "significant factor" in the company's ability to increase its sales and improve its closing rate with customers, the company's CEO said.

Havertys had a major increase in its special order upholstery business in the second quarter of the year, president and CEO Clarence Smith said in a company conference call Thursday, though the number of shoppers visiting the stores has decreased. Enhanced interiors and new displays — a result of the remodeling — are gaining traction with customers, Smith said.

Customers at the Atlanta-based chain are doing more research before they come in, and are more prepared to buy furniture by the time they begin shopping, executives said.

Havertys made $2.4 million in the quarter, compared to a loss of $942,000 in the same period a year ago. Sales were up 5.9 percent, to $151.5 million.

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