The U.S. Securities and Exchange Commission said Zhunrize Inc., an Atlanta-based business that sells online stores to members who then sell company-provided products on those sites, has been ordered to halt operations after the agency accused the company of a global pyramid scheme that allegedly has raised more than $100 million.

Efforts were being made to reach Zhunrize and Chief Executive Officer Jeff Pan for comment. Pan also is named in an SEC complaint filed in U.S. District Court in Atlanta this week.

The SEC said the court has issued a temporary restraining order against Zhunrize, and the company’s assets have been ordered frozen.

Read more about this story on MyAJC.com/business, which is available to premium subscribers.

About the Author

Keep Reading

Long lines at the Frontier Airlines ticketing counter back up into the walkway at Hartsfield-Jackson Atlanta International Airport. Friday, November 21, 2025 (Ben Hendren for the AJC)

Credit: Ben Hendren

Featured

Tracy Woodard from InTown Cares (left) and Lauren Hopper from Mercy Care organization work with residents at the Copperton Street encampment in August 2024. 
(Miguel Martinez / AJC)

Credit: Miguel Martinez