Retired Aaron’s founder Charlie Loudermilk found himself on the Talladega Superspeedway Sunday.

Aaron’s honored Loudermilk, who retired last month after 57 years with the company, by painting the Michael Waltrip Racing No. 55 racecar with images of Loudermilk and people important to his life. The car, driven by Waltrip, raced in Sunday’s NASCAR Sprint Cup race.

In a statement, Aaron’s chief operating officer Ken Butler said the tribute was intended to express gratitude for Loudermilk’s exemplary leadership.