Business

Kempner: Georgia mixed-use development launches with movie and TV hook

Developers hope workers in Georgia’s TV and movie industry are drawn to live at a new mixed-use development near Pinewood Atlanta Studios, one of the nation’s largest movie-production complexes. Rob Parker, the president of the Pinewood Forrest, said plans for the development build on the vision of owner Dan Cathy, the CEO of Chick-fil-A. MATT KEMPNER / AJC
Developers hope workers in Georgia’s TV and movie industry are drawn to live at a new mixed-use development near Pinewood Atlanta Studios, one of the nation’s largest movie-production complexes. Rob Parker, the president of the Pinewood Forrest, said plans for the development build on the vision of owner Dan Cathy, the CEO of Chick-fil-A. MATT KEMPNER / AJC
By Matt Kempner
June 9, 2017

New homes going up in a mixed-used development on metro Atlanta's southside come with an unusual goal.

Chick-fil-A CEO Dan Cathy launched Pinewood Forrest as a personal project and wants it to become home to "creatives," including people in the movie business working across the street at Pinewood Atlanta Studios.

Said Pinewood Forrest president Rob Parker: “There’s no promise on our part that there is going to be an A-list actor living next door.” But the potential of being around celebrities in the new community, such as at independent cafes, “is part of the mystique and the draw.”

>> Check out what’s planned and what others tied to the entertainment business think of the idea, in my latest Unofficial Business column on MyAJC.com.

AJC Unofficial Business columnist Matt Kempner offers you a unique look at the business scene in metro Atlanta and beyond. You'll find more on myAJC.com, including these columns:

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About the Author

Matt Kempner is an award-winning journalist who seeks out intriguing twists about people and subjects beyond what the AJC might typically cover. A former columnist and editor, his past assignments have included business investigations, energy, the economy, entrepreneurs, big business, consumer spending, politics, government and the environment.

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