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Doritos supports LGBT community by going rainbow

By Christine Slusser
Sept 17, 2015

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Everything is better in rainbow colors. It's just a fact of life.

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Doritos. They're delicious. And crunchy. And — delicious. This isn't an ad, we promise. We are just passionate about crunchy, cheesy things. And rainbows.

Now — boom. Rainbow Doritos. Even more awesome.

Doritos is showing support for the LGBT community by making a special limited edition of colorful Cool Ranch Doritos. It's a collaboration with the nonprofit It Gets Better Project.

On its promotional page, Doritos says "There's nothing bolder than being yourself." For a $10 donation, the chips could be yours.

And 100 percent of the proceeds goes to the It Gets Better Project, which aims to send that positive message to LGBT youth.

This video includes images from Helena Jacoba / CC BY 2.0 and Charlie Nguyen / CC BY 2.0.

This video includes images from Helena Jacoba / CC BY 2.0 and Charlie Nguyen / CC BY 2.0.

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Christine Slusser
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