Innotrac, a Johns Creek-based company that provides e-commerce product and order-fulfillment services to corporate customers, said Ramesh Srinivasan has been named chief executive officer.
Srinivasan, most recently president and CEO of Las Vegas-based Bally Technologies, will succeed Scott Dorfman, Innotrac’s founder and chairman who also served as CEO. Dorfman, a major shareholder, will remain on the board of directors.
In January 2014, Sterling Partners, a private equity firm, completed its purchase of Innotrac in a $106.6 million cash deal. Innotrac had been publicly traded on Nasdaq before going private after the buyout. At the time, Dorfman was the company’s largest shareholder with a 44 percent stake.
Dorfman cited Srinivasan’s technical, management and leadership skills in a statement about the top executive change. Before joining Bally Technologies, a Nevada manufacturer of slot machines and other gaming technology, Srinivasan was an executive vice president at Atlanta-based Manhattan Associates, a supply chain software and technology company.
“Immediately after meeting Ramesh, I knew he was the right person to follow me as CEO,” Dorfman said.
Innotrac has 10 fulfillment centers, with an 11th facility planned, and a call center. One of its fulfillment centers is in Lawrenceville.
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