Coke: A new version of Coca-Cola Zero hits U.S. shelves next month

Coca-Cola Zero Sugar debuts in the U.S. in August 2017.

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Coca-Cola Zero Sugar debuts in the U.S. in August 2017.

Coca-Cola said it is rolling out a new recipe, name and look in North America to replace one of its most successful products — Coca-Cola Zero.

The Atlanta beverage giant announced the new version during its second-quarter earnings report. It will be called Coca-Cola Zero Sugar. The new cans and bottles, to roll out in August, will also mostly mimic Coca-Cola’s traditional red packaging, replacing Coke Zero’s mostly black color scheme.

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The changes come as Coca-Cola has continued re-tooling its operations under its new chief executive, James Quincey.

“We got a lot of experimenting going on out there,” Quincey said Wednesday in a conference call.

Those changes include Coke’s ongoing efforts to sell or transfer most of its remaining bottling operations to new owners.

The company said it is in the process of launching more than 500 new products around the globe this year and introducing existing products in new markets.

The new Coke Zero Sugar is an example of that latter strategy. Coca-Cola said the new version has been growing by double-digit percentages in 25 countries in Europe, Africa and Latin America, including Britain and Mexico.

Coca-Cola launched its original version of the zero-calorie drink in 2005, and it now sells in 160 countries.


Here are just a few examples of reaction to the news about Coke Zero:

🤔 (Two Thousand Zero Sugar)
(Oops!..Outta Time) #The20TeenAge#CokeZero #ZeroSugar— The20TeenAge⛎ (@The20TeenAge) July 26, 2017

👀 @CocaColaCo @CocaCola #cokezero— Swanson Miller (@vickky1319) July 26, 2017

🍟 will be the death of me#cokezero— Ankita 🍭 (@Ankitaaa09) July 26, 2017


AJC Business reporter Russell Grantham keeps you updated on the latest news about major companies, CEOs and public utilities in metro Atlanta and beyond. You'll find more on, including these stories:

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One of the world's top 10 private employers, Coca-Cola employs about 130,000 people world-wide Coca-Cola employees have a variety of supply chain and corporate business functions You should reinforce the brand's values such as leadership, passion, integrity and accountability Analyze your strengths and style to see if you think you'd be a good match for a particular position Consider the company's mission and values, and decide if you'd like to work for Coke Glassdoor ranks Coke's interview process as a