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Coca-Cola, InterContinental sign exclusive deal

By Christopher Seward
April 17, 2014

Atlanta-based Coca-Cola has signed an exclusive, multi-year agreement with InterContinental Hotels Group to provide its soft drink and juice brands to IHG’s 3,200 hotels around the world.

The hotels include InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Hotel Indigo, Holiday Inn and Holiday Inn Express, Staybridge Suites and Candlewood Suites.

Financial terms of the deal were not disclosed.

“Coca-Cola sparkling brands in bottle [and] can and fountain beverages will be sold exclusively throughout IHG’s hotels in the U.S.,” Coca-Cola spokeswoman Kirsten Witt Webb told The Atlanta Journal-Constitution.

IHG said the Atlanta-based hotel company currently has no exclusive agreement with a beverage company.

IHG Americas President Kirk Kinsell said the deal will help streamline beverage operations for about 2,000 hotel franchisees and owners in the U.S. and provide access to more marketing initiatives.

IHG is also based in Atlanta.

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