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Chili's slashing menu to focus on customer favorites

ajc.com

Credit: Courtesy of Brinker International

Credit: Courtesy of Brinker International

By Joy Johnston, Cox Media Group National Content Desk
Sept 8, 2017

Chili's announced Friday that it was trimming its menu by 40 percent to focus on traditional favorites.

The chain restaurant said in a statement that it was "going back to its roots" by shrinking its menu and focusing on its popular core dishes: burgers, ribs and fajitas.

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The "less is more" menu will debut Sept. 18, and will feature 75 items, down from the 125 items on the menu as of January.

For those customers who may miss a favorite menu item, Chili's said in its statement, "We apologize to any guest who misses a departed dish, but with this bold move we commit to all guests to do a better job of serving our famous food on every visit, in every restaurant.”

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Joy Johnston, Cox Media Group National Content Desk
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