This isn't Candy Crush, but it's in the same neck of the entertainment woods of that blockbuster game. The four-day world championship for SMITE, a video game made in Alpharetta, is underway in Cobb County with a $1 million prize pool.

That puts it among the biggest events for the wacky, growing world of pro gaming.

Gamers from around the globe play on stage at the 2,700-seat Cobb Energy Performing Arts Centre surrounded by cheering fans (mostly guys, but also more women than you might think), cool lighting effects, refs and play-by-play announcers. The event’s $100 multi-day tickets sold out long ago. Millions of people are expected to watch online.

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In addition to mainstays like the 48 Hour Film Project, pictured here, or Shortsfest, writers now have another opportunity in the Atlanta area to develop their skills: the Sundance Institute's Episodic Program. (Branden Camp for the AJC 2015)

Credit: Branden Camp

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Inventor Lonnie Johnson stands with his Super Soaker water guns at JTEC Energy on Wednesday, Oct. 29, 2025, in Atlanta. Johnson, a former NASA engineer, is currently working on a new energy technology through his company’s JTEC device that turns thermal heat into usable energy. (Natrice Miller/AJC)