Austin online coupon company RetailMeNot Inc. has filed for an initial public stock offering, which it hopes will raise up to $230 million.
The company said it will apply to have its stock listed on the Nasdaq Global Select Market under the trading symbol “SALE.”
Founded in 2009 as WhaleShark, the company has become the world’s leading online marketplace for coupon and consumer deals, mainly by buying smaller websites. The company in 2010 bought RetailMeNot, an Australian company that runs one of the top coupon sites in the world.
The company’s main customers are large coupon companies such as Macy’s, Dell Inc. and Walmart, and deals often entail free shipping or $5 or $10 off a purchase. The company generates revenue through advertising on its sites and through commissions from merchants.
For fiscal 2012, RetailMeNot posted a net income $26,000 on revenue of $144.7 million.
The company employs more than 220 in Austin, officials have said.
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