The PGA Tour is renaming a major property to make the name of a major sponsor even more prominent.
The annual finale of the PGA Tour Playoffs for the FedExCup will now be called the "Tour Championship by Coca-Cola." It will feature the top 30 players in FedExCup points after the BMW Championship. It will be played for the eleventh consecutive year at historic East Lake Golf Club, September 21-25.
The updated logo and name are part of Coca-Cola Co.'s and Southern Co.'s six-year sponsorship renewals through 2016. Coca-Cola is the tournament’s presenting sponsor and Southern Company is a major supporter. The logo features Coca-Cola's contour bottle alongside a golf ball.
"We believe this new logo symbolizes The Coca-Cola Company's commitment to increasing the reach and impact of the culmination of the FedExCup," said Todd Rhinehart, executive director of the TOUR Championship.
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