Alpharetta venue will become Ameris Bank Amphitheatre
After a decade of existence, it’s time for a new moniker for Alpharetta’s amphitheater.
Ameris Bank Amphitheatre replaces in name what was known as the Verizon Amphitheatre (originally Verizon Wireless Amphitheatre) since its inception in 2008.
The bank has signed a multi-year agreement with Live Nation, the concert promoter that operates the 12,000-capacity venue. Ameris Bank is headquartered in Moultrie, the county seat of southwest Georgia’s Colquitt County.
“As an avid concertgoer myself, I’m thrilled for Ameris Bank to have this opportunity and for our city to continue benefiting from this great venue for years to come,” said bank CEO Dennis Zember.
Ameris Bank will also serve as the title sponsor of the amphitheater’s West Fan Plaza.
About 30 concerts are held annually at the outdoor venue. Jimmy Buffett, Steely Dan, Keith Urban and Charlie Puth were among 2018’s performers, while the 2019 season so far includes Santana, Luke Combs and Train with the Goo Goo Dolls.
The social media sites for the venue will be updated to reflect the new name (@AmerisBankAmp on Twitter, @AmerisBankAmphitheatre on Facebook and AmerisBankAmphitheatre on Instagram), as well as its direct link on livenation.com.
Earlier this year, Chastain received its first-ever naming-rights sponsor and is now known as State Bank Amphitheatre at Chastain Park, while the former Philips Arena changed to State Farm Arena following its rebirth this fall; in November 2017, Lakewood morphed into Cellairis Amphitheatre at Lakewood.