It wasn't hard to tell that the Obama campaign wanted to hit the re-set button with the President's speech in Cleveland on Thursday, as my email inbox showed a coordinated effort to push his message and some jabs at the GOP.
Starting soon after Mr. Obama finished his remarks in Ohio, two dozen emails landed on my smartphone - a mix of positive reviews for the President and verbal rebukes for Mitt Romney.
Here are quotes and headlines from the various Democratic Party officials who had their thoughts forwarded to reporters in the wake of the President's speech:
"Ohioans will move forward with President Obama" - Gov. Ted Strickland.
"President Obama made clear the choice we face in Wisconsin" - Rep. Tammy Baldwin D-WI
"It's clear that President Obama will guide our nation" - Tampa, Florida Mayor Bob Buckhorn
"Mitt Romney is offering the same failed Bush policies of the past" - Gov. Martin O'Malley of Maryland
"President Obama deserves a second term" - Philadelphia Mayor Michael Nutter
"The stakes are too high to fall backwards" - Rep. Allyson Schwartz D-PA
"President Obama's plan makes the right investments" - Eric Schmidt, CEO of Google
"President Obama's plan is the right choice for America" - Mayor Michael Hancock of Denver
"President Obama made a strong case for moving the country forward" - Mayor Kasim Reed of Atlanta
"The path laid out by the President is the right course for our economic future" - Mayor Chris Coleman of St. Paul, Minnesota
And there were more, but you get the picture.
These type of coordinated email blasts are a familiar battle plan from the Obama White House, which often did the same to tout new policy initiatives.
Team Romney also got into the act, but couldn't match the numbers of the Obama campaign.
"I am amazed by the skill with which President Obama takes the same failed, liberal ideas and tries to convince Americans that the results will be different this time," said Rep. Jim Renacci of Ohio.
Look for these kind of email and social media battles to become the norm over the next four and a half months.
