The AC Hotel "serves a need of a different target airport traveler -- the entrepreneurial business traveler looking for that affordable luxury experience," Fowler said. Room rates are $139 and up. With the SkyTrain connecting to the airport, "you don't need a car because you still have access to MARTA [via the Airport station] to get to downtown Atlanta."
Airport hotels also attract some local residents who drive down from northern suburbs to stay overnight and avoid rush-hour traffic for morning flights, he noted.
AC Hotels by Marriott is a hotel brand “complemented by a European soul and Spanish roots,” according to the company. An AC Hotel typically has a tapas bar, “high-design guest rooms” and “sleek furnishings.”
“It’s really a cool experience,” Fowler said, adding that it’s in between a Courtyard/Residence Inn/SpringHill Suites and a full-service Marriott Hotel. “We look at it as a younger chic crowd that comes in.”
There are AC Hotels in downtown Atlanta, Midtown and Buckhead, though those are franchised and this is the first corporate-run AC Hotel in Georgia, managed by Marriott, Fowler said.