The hotels in the area plan to take advantage of visitors to a planned BMW technical training facility close by in College Park.
And Hartsfield-Jackson still has plans for its own hotel development, with a futuristic design for an InterContinental Hotel next to the terminal and at least two more hotels nearby. The “airport city” is aimed at bringing more amenities for travelers and developing land around the airport.
The hotels on airport grounds have taken longer to develop than expected, amid Federal Aviation Administration restrictions and other lease negotiation issues, and construction is expected to begin next year.
All of the hotels and developments springing up around the airport region are part of what local business leaders call an “aerotropolis.”
The Aerotropolis Atlanta Alliance of business and political leaders has dubbed the area north of the airport with the headquarters of Delta Air Lines and Porsche, along with the new Solis hotel, the “corporate crescent.”
"Growth is no question heading in our direction," said Shannon James, Aerotropolis Atlanta treasurer and a vice president with BB&T Bank. "I think people all across the world are recognizing that, and Solis understood that…. Porsche is a major catalyst for the area."
A new Atlanta Hawks development league team is one of the developments expected to attract visitors to the area. A destination marketing organization called ATL Airport District is also working on promoting the area as “one of the most unexpected and exciting places to stay, play and meet in the greater metropolitan Atlanta area.”
“As you continue to see new development, more trendy-styled development, it’s going to continue to add to the overall new makeup and shape for the area,” James said.
To be sure, it’s not the first time local leaders have tried to spur new development on the Southside, only to encounter persistent challenges.
As far back as 1989 at a symposium called “Atlanta’s Emerging Southside” held at the then-new Airport Hilton hotel in Hapeville, a “steady stream of speakers… marched on stage to preach the virtues of the Southside,” according to The Atlanta Journal-Constitution’s archives. “Speaker after speaker said the Southside offers acres of undeveloped land, miles of interstate highways and the convenience of Hartsfield International Airport.”
The 1989 symposium was organized because “we wanted to make the Northside aware of the opportunities that we have here,” said the chairman of a group the Atlanta Chamber of Commerce had called the Southside Task Force. He said at the event 28 years ago that he wanted local governments “to begin a dialogue on how to address those issues.”
Today, with the opening of Solis and other developments in the works, Aerotropolis Atlanta executive director Shelley Lamar is optimistic.
People “are identifying that this is a location,” Lamar said. “They don’t have to go to downtown or Buckhead.”
MYAJC.COM: REAL JOURNALISM. REAL LOCAL IMPACT.
AJC Business reporter Kelly Yamanouchi keeps you updated on the latest news about Hartsfield-Jackson International Airport, Delta Air Lines and the airline industry in metro Atlanta and beyond. You'll find more on myAJC.com, including these stories:
Never miss a minute of what's happening in local business news. Subscribe to myAJC.com.
More on airport hotels:
Channel 2's Sophia Choi has the details