Delta Air Lines sparked a backlash on Twitter after declining to give upgrades to the gold-medal winning U.S. men's curling team on their flight today returning from the Olympics.

The curling team responded with a good-natured tweet.

But some criticized Delta and said it missed a golden opportunity to win fans.

And it's clear that, for some, the move particularly stung when paired with Delta's decision the same day to end a discount for NRA members.

Two years ago, Delta won accolades for stepping in at the eleventh hour to fly the Nigerian men's soccer team to Brazil in time for its first match in the 2016 Summer Olympics.

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Tim and Sheri Lilley, father and stepmother of Flight 5342 First Officer Sam Lilley, and Tiffany Gibson, Sam’s sister, attend the first day of the NTSB fact-finding hearing on the Jan. 29th mid-air collision between American Airlines Flight 5342 and a United States Army Sikorsky UH-60 Black Hawk helicopter near Ronald Reagan Washington National Airport in Washington, DC on July 30, 2025. (Craig Hudson for the AJC)

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Angie McBrayer, ex-wife of James Aaron McBrayer, leans her head on her son Sam McBrayer as she and her three children and two grandchildren (from left) Jackson McBrayer, 3, Piper Jae McBrayer, 7, Katy Isaza, and Jordan McBrayer, visit the grave of James McBrayer, Thursday, November 20, 2025, in Tifton. He died after being restrained by Tift County sheriff's deputies on April 24, 2019. His ex-wife witnessed the arrest and said she thought the deputies were being rough but did not imagine that McBrayer would die. (Hyosub Shin/AJC)

Credit: HYOSUB SHIN / AJC