The Falcons are worth $2.475 billion, according to Forbes' annual valuations of NFL teams released Monday.

That represents a 16 percent increase from $2.13 billion a year ago -- and a 354 percent increase from the $545 million that Arthur Blank paid for the franchise in 2002.

The new study ranked the Falcons 15th among the 32 NFL teams in value.

The Dallas Cowboys ranked No. 1 with a valuation of $4.8 billion, followed by the New England Patriots at $3.7 billion and the New York Giants at $3.3 billion.

The league’s 30 teams have an average value of $2.5 billion, according to the report, which said NFL owners “are minting money thanks to hefty TV contracts and a favorable labor deal with the players.”

New and renovated stadiums “are adding to team coffers,” Forbes noted, citing the Falcons’ “commitments for over $900 million in (long-term) sponsorships at their new stadium, including naming rights.”

About the Author

Keep Reading

Georgia State head coach Jonas Hayes greets Kennesaw State head coach Antoine Pettway before their game at the Georgia State Convocation Center, Friday, December 6, 2024, in Atlanta. The game between Kennesaw State and Georgia State is referred to as the I-75 Challenge. (Jason Getz/AJC)

Credit: Jason Getz / Jason.Getz@ajc.com

Featured

Managing Partner at Atlantica Properties, Darion Dunn (center) talks with Atlanta Mayor Andre Dickens during a tour following the ribbon cutting of Waterworks Village as part of the third phase of the city’s Rapid Housing Initiative on Wednesday, Dec. 3, 2025.
(Miguel Martinez/AJC)

Credit: Miguel Martinez-Jimenez