Nike started removing the LeBron James banner from downtown Cleveland on Tuesday.

ESPN shared a video of the process on its Instagram account.

Sherwin-Williams announced that the Nike-sponsored banner would be removed from their corporate headquarters after James agreed to a four-year, $154 million deal with the Los Angeles Lakers.

Nike put up the large banner when James returned to the Cavaliers in 2014.

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Former Atlanta Journal-Constitution reporter Norman Arey died Oct. 11, 2025 at the age of 84. In addition to sports writing, Arey also co-wrote the popular "Peach Buzz" society column. (Courtesy of the Arey family)

Credit: Courtesy of the Arey family

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Members of the conversion crew take a break as the main scoreboard is lowered to the floor to be worked on as the arena gets ready for the next concert at State Farm Arena, Thursday, October 2, 2025, in Atlanta. The crew was working on creating a stage for the Friday, Oct. 3 Maxwell concert. (Jason Getz/AJC)

Credit: Jason Getz / Jason.Getz@ajc.com