Matt Ryan stars in Gatorade’s new campaign ‘Make Defeat Your Fuel’
Sometimes greatness is preceded by failure.
In Gatorade's new campaign spot, "Make Defeat Your Fuel" released Tuesday (video above), iconic professional athletes including Michael Jordan, Peyton and Eli Manning and Serena Williams reveal their greatest failures which ultimately became fuel for their greatest victories.
The commercial ends with the memorable scene of Atlanta Falcons quarterback Matt Ryan walking through red and blue confetti at the end of February’s Super Bowl where the Falcons blew a 28-3 lead to the New England Patriots.
You can let defeat destroy you or let it fuel you. #MakeDefeatYourFuel #WinFromWithin @Gatorade #ad https://t.co/iXaYtY4nh3
— Matt Ryan (@M_Ryan02) June 27, 2017
Ryan is seen drinking Gatorade and continuing to work in the Falcons practice facility, using the fire from the loss, to hopefully, find greatness.
