Roberts joins Disney World of Sports

Credit: Al Messerschmidt

Credit: Al Messerschmidt

Reggie Roberts, who was an executive with the Falcons for 11 years, was recently named sports public relations manager for Walt Disney World in Lake Buena Vista, Fla.

Roberts was the Falcons vice president of football communications from 2004-15.

He will handle and be heavily involved with the youth sports programs, the Atlanta Braves, the Super Bowl, Pro Bowl and bigger theme park openings Toy Story Land in 2018 and Star Wars Land in 2019.

Before joining the Falcons, Roberts was director of communications for the Tampa Bay Buccaneers from 1997-2002 after serving as the director of NFC information for the National Football League from 1990-97.

Before moving in the public relations and communications field, Roberts was a sportswriter for the Austin American-Statesman.

While with the Falcons, Roberts served under Falcons head coaches Jim Mora, Bobby Petrino and Mike Smith and was on hand for the early transition to current coach Dan Quinn before resigning.

Under Roberts direction, the Falcons public relations staff was a five-time finalist for Pete Rozelle Award which is given by Pro Football Writers of America for outstanding service to Atlanta media.

Roberts was part of a four-person crisis communications team during the 2007 NFL season with the Falcons engaged all aspects related to former quarterbabck Michael Vick during his federal dogfighting trial.
Roberts has maintained numerous national media relationships with writers, editors, and producers at USA Today, The Wall Street Journal, The New York Times, Washington Post, Time Magazine, US News & World Report, Success, Bloomberg News, CNN, NBC News, CBS News, MSNBC, Fox News, Esquire, Men's Health, Ebony, Essence, Black Enterprise, Fox Sports, Sports Illustrated, ESPN The Magazine, Sporting News, Sports Business Daily, Sports Business Journal, The Golf Channel, and NFL Network.

Roberts is a graduate of University of Louisiana -Monroe with a degree in journalism.