Before the 50th season even started, the Falcons made an announcement about season 52, and no, it wasn't about the steakhouse. Pictured here on Aug. 24, 2015, Falcons owner Arthur Blank reveals that the team's world-class stadium opening in 2017 will bear the name of luxury automaker Mercedes-Benz. The agreement, which continues through 2042, includes official naming rights and other partnership benefits. Financial terms of the agreement were not disclosed. KENT D. JOHNSON /KDJOHNSON@AJC.COM