During Sunday Night Football, ‘#firesark’ started trending on social media.

Fans on Twitter used the hashtag to express their anger with Falcons offensive coordinator Steve Sarkisian during the Falcons-Patriots game in Foxborough, Mass.

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Scott Cochran (center), nicknamed "Coach Yeah," recently finished in his first season coaching West Alabama after drug addiction halted his SEC coaching career. (Jack Leo/AJC)

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Carleigh Knight (left) and her sister, Natalie Rogovin, look at Christmas ornaments while shopping at Kudzu Antiques + Modern in Decatur on Tuesday, Nov. 25, 2025. (Natrice Miller/AJC)

Credit: Natrice Miller