Falcons a ratings hit for HBO

The Falcons have been a ratings hit for HBO.

To-date, the first episode of HBO’s ‘Hard Knocks: Training camp with the Atlanta Falcons’ has attracted just over 3 million viewers, which will continue to grow through additional Linear, On Demand and HBO GO viewing.

The viewership of episode one, which aired on Tuesday, Aug. 5, featuring the Falcons exceeds last year’s week one viewing of ‘Hard Knocks: Training camp with the Cincinnati Bengals,’ which attracted 2.7 million viewers.

The top five markets for viewing were Atlanta, Dayton, Kansas City, New Orleans and Orlando-Daytona Beach-Melbourne.

Hard Knocks has won 11 sports Emmy Awards since starting in 2001. The Falcons are on the ninth edition of the show.

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