DirecTV will allow some customers to cancel subscriptions to NFL Sunday Ticket packages and receive a full refund if customers cite NFL players’ Take a Knee protest as the reason for canceling, according to the Wall Street Journal.
Players kneeled before games as a team and during the National Anthem to display “unity” over the weekend, seeming to be in response to comments by President Donald Trump at a rally in Alabama over the weekend.
Trump called NFL players who protest police brutality and injustice by kneeling or sitting during the playing of the National Anthem “sons of bitches” and encouraged NFL owners to fire them.
Trump also fired off a series of tweets expressing negativity toward kneeling during the National Anthem.
The NFL announced ratings for this week’s games were up from last week. The largest increase in viewership was during Monday Night Football between the Dallas Cowboys and the Arizona Cardinals which increased 63 percent over last year’s Week 3 game, according to USA TODAY Sports.
DirecTV's parent company AT&T did not respond to request for comment, according to USA TODAY Sports.
DirecTV’s Sunday Ticket package has earned over $1.5 billion per year in licensing revenue, according to the Journal.
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