Alabama's overtime victory over Georgia in the College Football Playoff championship game Jan. 8 at Mercedes-Benz Stadium drew 77,430 fans, a record for a college football game in Atlanta.

And that’s not the only record it set for Mercedes-Benz Stadium’s championship debut.

Organizers of the four-year-old College Football Playoff say previous attendance records were broken for several of the ancillary events: Playoff Fan Central, a three-day, 300,000-square foot interactive fan festival in the Georgia World Congress Center; Media Day, held in Philips Arena two days before the game; and the Extra Yard 5K race, held one day before the game.

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The Georgia State Panthers take the field for their home opener against Memphis, Sept. 6, 2025.

Credit: Stan Awtrey

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(Photo Illustration: Philip Robibero | Sources: Hyosub Shin for AJC, Unsplash)

Credit: Philip Robibero / AJC