Alabama's overtime victory over Georgia in the College Football Playoff championship game Jan. 8 at Mercedes-Benz Stadium drew 77,430 fans, a record for a college football game in Atlanta.

And that’s not the only record it set for Mercedes-Benz Stadium’s championship debut.

Organizers of the four-year-old College Football Playoff say previous attendance records were broken for several of the ancillary events: Playoff Fan Central, a three-day, 300,000-square foot interactive fan festival in the Georgia World Congress Center; Media Day, held in Philips Arena two days before the game; and the Extra Yard 5K race, held one day before the game.

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Georgia Southern Eagle Nation Fund donors were treated to an intimate acoustic concert, In the Round, on Nov. 14, 2025 at the Nessmith-Lane Conference Center. (AJ Henderson/Georgia Southern Athletics)

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Rep. Marjorie Taylor Greene, R-Ga., arrives to a news conference on the Epstein Files Transparency Act, Tuesday, Nov. 18, 2025, outside the U.S. Capitol in Washington. (Julia Demaree Nikhinson/AP)

Credit: Julia Demaree Nikhinson/AP