Alabama's overtime victory over Georgia in the College Football Playoff championship game Jan. 8 at Mercedes-Benz Stadium drew 77,430 fans, a record for a college football game in Atlanta.

And that’s not the only record it set for Mercedes-Benz Stadium’s championship debut.

Organizers of the four-year-old College Football Playoff say previous attendance records were broken for several of the ancillary events: Playoff Fan Central, a three-day, 300,000-square foot interactive fan festival in the Georgia World Congress Center; Media Day, held in Philips Arena two days before the game; and the Extra Yard 5K race, held one day before the game.

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Kirby Smart (left) and Georgia beat Brent Key and Georgia Tech 44-42 in eight overtimes last November in Athens. The Bulldogs and Yellow Jackets bring Clean Old-Fashioned Hate off campus for 2025, playing at 3:30 p.m. Friday at Mercedes-Benz Stadium in Atlanta. (Hyosub Shin/AJC 2024)

Credit: HYOSUB SHIN / AJC

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Atlanta art and antiques appraiser and auctioneer Allan Baitcher (right) takes bids during a 2020 auction. Baitcher and his company, Peachtree Antiques, are being sued by a Florida multimillionaire who says he paid them $20 million for fakes. (AJC 2020)

Credit: Phil Skinner / Staff