Alabama's overtime victory over Georgia in the College Football Playoff championship game Jan. 8 at Mercedes-Benz Stadium drew 77,430 fans, a record for a college football game in Atlanta.

And that’s not the only record it set for Mercedes-Benz Stadium’s championship debut.

Organizers of the four-year-old College Football Playoff say previous attendance records were broken for several of the ancillary events: Playoff Fan Central, a three-day, 300,000-square foot interactive fan festival in the Georgia World Congress Center; Media Day, held in Philips Arena two days before the game; and the Extra Yard 5K race, held one day before the game.

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Kennesaw State head coach Antoine Pettway reacts after his team beat Georgia State  92-69 at VyStar Arena, Saturday, Dec. 6, 2025, in Kennesaw. (Colin Hubbard for the AJC)

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Fans celebrate in the stands after Cape Verde defeated Eswatini in a World Cup qualifying soccer match at Estádio Nacional in Praia, Cape Verde, Monday, Oct. 13, 2025, to clinch their qualification for the 2026 World Cup. (Cristiano Barbosa/AP)

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