Atlanta's Chick-fil-A Bowl is hyping up the rivalry between the conferences in a series of "Electric Football" videos.

And they are something to see.

The annual SEC and ACC New Year's Eve game experienced its 17th straight sellout – a streak only exceeded by the Rose Bowl - earlier last month.

Matchups have yet to be finalized, but could include Clemson and Texas A&M, or Miami and Texas A&M, facing off at the Georgia Dome.

In the meantime you can spend your time watching the 14 15-second clips title "Celebrate the Rivalry" and pick your favorite.

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Texas A&M quarterback Marcel Reed looks to throw a pass during the first half an NCAA college football game against Missouri, Saturday, Nov. 8, 2025, in Columbia, Mo. (AP Photo/L.G. Patterson)

Credit: AP Photo/L.G. Patterson

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Passengers wait at a Delta check-in counter at the Hartsfield-Jackson Atlanta International Airport domestic terminal on Friday, Nov. 7, 2025, the first day of the Federal Aviation Administration cutting flight capacity at airports during the government shutdown. (Arvin Temkar/AJC)

Credit: arvin.temkar@ajc.com