Atlanta's Chick-fil-A Bowl is hyping up the rivalry between the conferences in a series of "Electric Football" videos.

And they are something to see.

The annual SEC and ACC New Year's Eve game experienced its 17th straight sellout – a streak only exceeded by the Rose Bowl - earlier last month.

Matchups have yet to be finalized, but could include Clemson and Texas A&M, or Miami and Texas A&M, facing off at the Georgia Dome.

In the meantime you can spend your time watching the 14 15-second clips title "Celebrate the Rivalry" and pick your favorite.

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Jackson State marching band will perform this Saturday when the Tigers play Prairie View for the SWAC championship. (Hyosub Shin/AJC 2023)

Credit: HYOSUB SHIN / AJC

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Former Fulton County election worker Ruby Freeman talks to her daughter, Wandrea ArShaye "Shaye" Moss, a former Georgia election worker, after she testified before the U.S. House Select Committee at its fourth hearing on its Jan. 6 investigation on Capitol Hill in Washington, D.C., on Tuesday, June 21, 2022. (Yuri Gripas/Abaca Press/TNS)

Credit: TNS