Atlanta's Chick-fil-A Bowl is hyping up the rivalry between the conferences in a series of "Electric Football" videos.

And they are something to see.

The annual SEC and ACC New Year's Eve game experienced its 17th straight sellout – a streak only exceeded by the Rose Bowl - earlier last month.

Matchups have yet to be finalized, but could include Clemson and Texas A&M, or Miami and Texas A&M, facing off at the Georgia Dome.

In the meantime you can spend your time watching the 14 15-second clips title "Celebrate the Rivalry" and pick your favorite.

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University of Georgia students are seen entering and leaving the main Library on the Athens campus on Monday, Sept. 8, 2025. (Miguel Martinez/AJC)

Credit: Miguel Martinez-Jimenez