What is 404Takeover and how is it used by Georgia Tech football?

Here’s a sampling of what’s being said on social media as members of the Georgia Tech football program reach out to the city of Atlanta:

What is the 404Takeover at Georgia Tech?

#404Takeover is a marketing slogan adopted after the arrival of Coach Geoff Collins. The Georgia Tech sports website says #404Takeover is also “Georgia Tech’s 30-minute weekly TV show”. Collins issued a 404Takeover Challenge to get fans to attend the 2019 spring game. The 404 part means Atlanta. It is the oldest telephone area code for metro Atlanta.

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Credit: Georgia Tech Athletics