Georgia Tech
Georgia Tech

#404Takeover: Social media buzzing as Tech coaches ‘swarm the city’

Here's a look at the 2019 Georgia Tech football schedule.
By AJC Sports
April 17, 2019

Here’s a sampling of what’s being said on social media as members of the Georgia Tech football program reach out to the city of Atlanta:

What is the 404Takeover at Georgia Tech?

#404Takeover is a marketing slogan adopted after the arrival of Coach Geoff Collins. The Georgia Tech sports website says #404Takeover is also “Georgia Tech’s 30-minute weekly TV show”. Collins issued a 404Takeover Challenge to get fans to attend the 2019 spring game. The 404 part means Atlanta. It is the oldest telephone area code for metro Atlanta.

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Georgia Tech quarterback Haynes King (left) celebrates with Georgia Tech head coach Brent Key after scoring a touchdown during the second half in an NCAA college football game at Bobby Dodd Stadium, Saturday, Oct. 25, 2025 in Atlanta. Georgia Tech won 41-16 over Syracuse. The Yellow Jackets are 8-0 for the first time since 1966 and 5-0 in the ACC for the first time ever. (Hyosub Shin/AJC)

Credit: HYOSUB SHIN / AJC

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Georgia Tech quarterback Haynes King has led his Georgia Tech team to an 8-0 start for the first time since 1966, and now, the Yellow Jackets control their own destiny in a quest to reach the ACC title game in Charlotte. (Hyosub Shin/AJC)

Credit: HYOSUB SHIN / AJC

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‘The dude can ball’: Haynes King just won’t let Georgia Tech lose

No. 7 Georgia Tech storms past Syracuse

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