What is 404Takeover and how is it used by Georgia Tech football?

Here’s a sampling of what’s being said on social media as members of the Georgia Tech football program reach out to the city of Atlanta:

What is the 404Takeover at Georgia Tech?

#404Takeover is a marketing slogan adopted after the arrival of Coach Geoff Collins. The Georgia Tech sports website says #404Takeover is also “Georgia Tech’s 30-minute weekly TV show”. Collins issued a 404Takeover Challenge to get fans to attend the 2019 spring game. The 404 part means Atlanta. It is the oldest telephone area code for metro Atlanta.

About the Author

AJC Sports

Georgia Tech women’s basketball hires Morgan Williams to staff

Morgan Williams comes to Atlanta from Radford, where she helped lead the program to consecutive winning seasons in the Big South Conference.

Shortstop Kyle Lodise is a leader for Yellow Jackets in offense, energy

Georgia Tech shortstop Kyle Lodise first played for Augusta and is now one of the top shortstop prospects in the upcoming MLB draft.

Georgia Tech receives commitment from German shooting guard

Davi Remagen reportedly has given Tech a commitment to play for the Yellow Jackets for the 2025-26 season

The Latest

Georgia Tech women’s basketball hires Morgan Williams to staff

Shortstop Kyle Lodise is a leader for Yellow Jackets in offense, energy

Georgia Tech receives commitment from German shooting guard

Featured

Credit: Philip Robibero/AJC

Interactive: What Georgia voters think about Donald Trump’s first 100 days, the issues and 2026 election

Explore the AJC's interactive poll results to see how Georgians' opinions differ about politics based on their gender, age, race, education, income and political leaning.

Dickens administration aims to wipe out $33M deficit before budget cycle begins

According to the mayor’s office, the original $33 million deficit — about 3% of last year’s general fund budget — has already been reduced by half.

Gwinnett judge won’t apply Kemp’s new lawsuit limits to landmark trial

The judge overseeing a landmark trial in Gwinnett County refused to apply Gov. Brian Kemp’s new lawsuit-limiting legislation to the case.