It’s that time of year again when NBA free agency begins and everybody in Atlanta wonders: Why is everybody ignoring us?

Because for as much progress as the franchise has made on the court over the last three years, the Hawks’ haven’t been destination central for high profile free agents. If NBA stars jet into Hartsfield International, it’s only because they’re connecting to another city. Or the Bahamas.

Will that change? In regards to their hope of signing Kevin Durant, probably not. At best, maybe Hawks part owner Grant Hill – Durant’s good friend and the the second-most powerful man in the organization behind owner Tony Ressler – can convince Durant to meet members of the organization in a room. Heck, the whole meeting can last 15 minutes, over herbal tea, at a corner table in the airport food court, while Durant is waiting for his connection to Miami.

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Kristaps Porzingis (left), Trae Young (center) and Jalen Johnson wear the Atlanta Hawks' 2025-26 "Peachtree" Nike City Edition uniforms. (Courtesy of the Atlanta Hawks)

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U.S. Rep. Mike Collins' Senate campaign used Sen. Jon Ossoff's Senate portrait (center) to create an AI-generated video of Ossoff talking about his vote not to end the government shutdown.  The video was reposted to Collins' campaign account on X (left). (Screenshot)

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