It’s that time of year again when NBA free agency begins and everybody in Atlanta wonders: Why is everybody ignoring us?

Because for as much progress as the franchise has made on the court over the last three years, the Hawks’ haven’t been destination central for high profile free agents. If NBA stars jet into Hartsfield International, it’s only because they’re connecting to another city. Or the Bahamas.

Will that change? In regards to their hope of signing Kevin Durant, probably not. At best, maybe Hawks part owner Grant Hill – Durant’s good friend and the the second-most powerful man in the organization behind owner Tony Ressler – can convince Durant to meet members of the organization in a room. Heck, the whole meeting can last 15 minutes, over herbal tea, at a corner table in the airport food court, while Durant is waiting for his connection to Miami.

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Atlanta Hawks forward Zaccharie Risacher, center, drives to the basket during the first half of an NBA basketball game against the Orlando Magic, Tuesday, Nov. 4, 2025, in Atlanta. (Colin Hubbard/AP)

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Public Service Commission candidate Peter Hubbard gets a hug from Brionté McCorkle, executive director of Georgia Conservation Voters, during an election-night party in Southwest Atlanta on Tuesday, Nov. 4, 2025.  (Ben Gray for the AJC)

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