For Steve Koonin, sitting down during a Hawks home game is a rarity. The CEO is busy overseeing the many facets of the organization on a typical game night.

“This is what I do, not who I am, but for two hours during the game this is every fiber of my being,” Koonin told The Atlanta Journal-Constitution.

Koonin let the AJC’s Sarah Spencer and our cameras follow him on a recent game night to see all that goes into fan engagement, business strategy and innovation for the future through his eyes.

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Hawks forward Jalen Johnson had his second triple-double of the season in a win over the Cleveland Cavaliers. Johnson has dished out at least seven assists in 10 straight games. (Hyosub Shin/AJC)

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Carleigh Knight (left) and her sister, Natalie Rogovin, look at Christmas ornaments while shopping at Kudzu Antiques + Modern in Decatur on Tuesday, Nov. 25, 2025. (Natrice Miller/AJC)

Credit: Natrice Miller