For Steve Koonin, sitting down during a Hawks home game is a rarity. The CEO is busy overseeing the many facets of the organization on a typical game night.

“This is what I do, not who I am, but for two hours during the game this is every fiber of my being,” Koonin told The Atlanta Journal-Constitution.

Koonin let the AJC’s Sarah Spencer and our cameras follow him on a recent game night to see all that goes into fan engagement, business strategy and innovation for the future through his eyes.

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Atlanta Hawks guard Trae Young (right) dribbles the ball during the second half of a basketball game against the Houston Rockets on Tuesday, Jan. 28, 2025, in Atlanta, at State Farm Arena. (Jason Allen/AJC)

Credit: Atlanta Journal-Constitution

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Corbin Spencer, right, field director of New Georgia Project and volunteer Rodney King, left, help Rueke Uyunwa register to vote. The influential group is shutting down after more than a decade. (Hyosub Shin/AJC 2017)

Credit: Hyosub Shin