For Steve Koonin, sitting down during a Hawks home game is a rarity. The CEO is busy overseeing the many facets of the organization on a typical game night.

“This is what I do, not who I am, but for two hours during the game this is every fiber of my being,” Koonin told The Atlanta Journal-Constitution.

Koonin let the AJC’s Sarah Spencer and our cameras follow him on a recent game night to see all that goes into fan engagement, business strategy and innovation for the future through his eyes.

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Center Kristaps Porzingis — pictured celebrating during the Hawks' win over the Raptors on Nov. 7 —  finished with 13 points and six assists in Atlanta's 133-100 win over Sacramento on Wednesday, Nov. 12, 2025. The Hawks have a three-game winning streak, their longest of the season. (Mike Stewart/AP)

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