Wondering what the #LongLiveBankroll hashtag is all about? It's a tribute to slain Atlanta rapper Bankroll Fresh, who would have turned 30 years old today.

»RELATED: Rapper Bankroll Fresh killed in shooting at Atlanta studio

Famous for his 2014 "Hot Boy" record and his affiliation with 2 Chainz, the artist was killed in a March 2016 shooting in Northwest Atlanta. He was just 28.

Nearly a year-and-half after his death, fans are still honoring his legacy to celebrate his contributions to the hip-hop industry.

And today those tributes are heightened as celebs and supporters flood social media to honor him on his birthday.

»RELATED: Deadly Atlanta rap studio shooting featured on A&E’s ‘The First 48’

»RELATED: Man charged with murder of Atlanta rapper; victim’s dad sues security

»RELATED: 2 Chainz Pink Trap House redefines Atlanta ‘ratch’ with hip-hop monument

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Blue heron are just one of the hundreds of kinds of animals and plants that call the Okefenokee Swamp home. (Hyosub Shin/AJC)

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Thousands of UGA students enjoy during the annual “Frat Beach” party for the weekend of the Georgia-Florida football game on St. Simons Island, Friday, November 1, 2024. On the weekend of the Georgia-Florida football game, St. Simons Island’s East Beach becomes “Frat Beach,” an open-air party teeming with thousands of highly inebriated college students. (Hyosub Shin / AJC)

Credit: HYOSUB SHIN / AJC