Wondering what the #LongLiveBankroll hashtag is all about? It's a tribute to slain Atlanta rapper Bankroll Fresh, who would have turned 30 years old today.

»RELATED: Rapper Bankroll Fresh killed in shooting at Atlanta studio

Famous for his 2014 "Hot Boy" record and his affiliation with 2 Chainz, the artist was killed in a March 2016 shooting in Northwest Atlanta. He was just 28.

Nearly a year-and-half after his death, fans are still honoring his legacy to celebrate his contributions to the hip-hop industry.

And today those tributes are heightened as celebs and supporters flood social media to honor him on his birthday.

»RELATED: Deadly Atlanta rap studio shooting featured on A&E’s ‘The First 48’

»RELATED: Man charged with murder of Atlanta rapper; victim’s dad sues security

»RELATED: 2 Chainz Pink Trap House redefines Atlanta ‘ratch’ with hip-hop monument

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Julian Conley listens during opening statements in his trial at Fulton County Superior Court in Atlanta on Wednesday, Sept. 17, 2025. The 25-year-old is accused of fatally shooting 8-year-old Secoriea Turner in July 2020. (Abbey Cutrer/AJC)

Credit: abbey.cutrer@ajc.com