Wondering what the #LongLiveBankroll hashtag is all about? It's a tribute to slain Atlanta rapper Bankroll Fresh, who would have turned 30 years old today.

»RELATED: Rapper Bankroll Fresh killed in shooting at Atlanta studio

Famous for his 2014 "Hot Boy" record and his affiliation with 2 Chainz, the artist was killed in a March 2016 shooting in Northwest Atlanta. He was just 28.

Nearly a year-and-half after his death, fans are still honoring his legacy to celebrate his contributions to the hip-hop industry.

And today those tributes are heightened as celebs and supporters flood social media to honor him on his birthday.

»RELATED: Deadly Atlanta rap studio shooting featured on A&E’s ‘The First 48’

»RELATED: Man charged with murder of Atlanta rapper; victim’s dad sues security

»RELATED: 2 Chainz Pink Trap House redefines Atlanta ‘ratch’ with hip-hop monument

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Ernie Suggs, a reporter at the AJC since 1997, reviews a selection of articles he has contributed to during his time with The Atlanta Journal-Constitution, as of Wednesday, Nov. 5, 2025. (Miguel Martinez/AJC)

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U.S. Rep. Mike Collins' Senate campaign used Sen. Jon Ossoff's Senate portrait (center) to create an AI-generated video of Ossoff talking about his vote not to end the government shutdown.  The video was reposted to Collins' campaign account on X (left). (Screenshot)

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