Kim Kardashian is often recognized for her fashion, but this week she was criticized for crediting a white woman for her latest look that features her in braids.

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Earlier this week, the entrepreneur took to Snapchat to debut her new hairdo - blonde cornrows with beads on the end. In the video, she said, “So guys I got Bo Derek braids, and I’m really into it.” Bo Derek is a white actress, who famously sported the look in the 1979 flick “10.”

While she saluted the 1970's star for popularizing the look, declaring herself "Bo West," the braids Kardashian are wearing are a traditionally black hairstyle that originated in Africa. It's specifically called Fulani and is inspired by the Fulani tribe of East and West Africa.

Black Twitter was quick to correct the 37-year-old, accusing her of cultural appropriation.

» RELATED: #BlackTwitter can't stop fangirling over Michelle Obama's natural hair

Others were not offended. Several saw no problem with her hairstyle and thought there were bigger issues to discuss.

Amid the controversy, Kardashian seemed unconcerned. She posted a photo on Instagram with the caption, "Hi, can I get zero [expletive] please, thanks."

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Instructor Daniel Jean-Baptiste reminds students to "measure twice, cut once" while using a hand saw at the Construction Ready accelerated summer program at Westside Works in Atlanta on Wednesday, June 18, 2025. The program provides training for careers in construction and the skilled trades. (Abbey Cutrer/AJC)

Credit: abbey.cutrer@ajc.com