Baby Phat is back! Forever 21 partners with brand for new collection

Baby Phat is back! Forever 21 partners with brand for new collection

Fashions from the 2000s are making a comeback, because Baby Phat is officially in stores again. 

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The brand recently announced it partnered with Forever 21 for a new collection, called Forever 21 x Baby Phat. The line, available now in stores and online, features chunky earrings and necklaces, tube tops, mini skirts, body suits, distressed jeans, and a bunch of other apparel. 

The companies dropped a promo video to show off the new items. In the clip, Baby Phat’s founder, Kimora Lee Simmons Leissner, and her two daughters, Ming Lee Simmons and Aoki Lee Simmons, model the updated clothing and jewelry while rolling around on skates. 

Leissner launched Baby Phat in 1999 as a subsidiary of her then-husband Russell Simmons’ Phat Fashions line. With pieces that featured its signature cat and celebrity endorsements from folks like Britney Spears and Alicia Keys, the brand was highly popular. 

However, Leissner resigned as the company’s creative director in 2010 when new ownership took over. 

In March, she told People she’s ready to start fresh. “It’s the rebirth of my baby,” she said to the publication. 

Prices for the 2019 collection start at $3.80 and run no higher than $38, and sizes that go up to 4X. Check out the fresh gear here

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