Rihanna launches new Fenty fashion brand with LVMH

Rihanna Announces Launch of Luxury Fashion Line

Rihanna has joined French luxury conglomerate LVMH for a new fashion house under her popular Fenty brand, making her the first woman to create an original brand at the group and the first woman of color at the top of an LVMH maison, according to the New York Times.

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The Paris-based label, known for luxury brands like Dior, Givenchy, Celine and Fendy, will feature Fenty Maison’s ready-to-wear clothing, accessories and shoes, all centered on and developed by Rihanna, whose real name is Robyn Rihanna Fenty, and her vision.

The fashion house will make its big debut this spring, according to a company statement.

“Designing a line like this with LVMH is an incredibly special moment for us,” Fenty said in a statement. LVMH CEO and chairman Bernard Arnault “has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”

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LVMH, Arnault said, has built a talented, multiculural team to help support the Barbadian singer’s Fenty Maison line.

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