Black Friday is the biggest shopping day of the year.

But some people intentionally avoid the sales for a specific reason.

According to Adbusters, an anti-consumerism magazine, the day has been acknowledged since the 1990s and is observed in an effort to protest consumerism. 

"Buy Nothing Day isn't just about changing your habits for one day. It is about rediscovering what it means to live freely," Adbusters says. "Join millions of us in over 60 countries on November 25, 2016, for Buy Nothing Day and see what it feels like to take a stand against corporate domination."

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Peggy Harris (foreground) stocks the shelves at Sandy's IGA, which is the only grocery store in town, Tuesday, October 7, 2025, in Sparta. Hancock County has one of the highest rates of childhood food insecurity in the country. (Hyosub Shin/AJC)

Credit: Hyosub Shin/AJC