The social media platform Instagram released a new logo Wednesday to the dismay of many users.

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The company posted a video on its own Instagram account detailing the evolution of the design.

The former logo depicted a brown camera with a rainbow stripe in the left-hand corner and distinct lens and flash features.

The new design is a simpler, multicolored and more animated icon.

WHAT DO YOU THINK OF THE NEW LOGO?PressPlay

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Lt. Gov. Burt Jones — pictured at an August rally in Peachtree City that also featured Vice President JD Vance — appears to have scored another legal victory over gubernatorial rival Attorney General Chris Carr in their battle over campaign finance issues. (Arvin Temkar/AJC 2025)

Credit: Arvin Temkar / AJC