WHAT’S NEXT
— The Patent’s Office trademark board does not have the authority to ban the use of the term “Redskins,” and the registration of the trademark is likely to be held intact while the team appeals, so there will be little immediate impact on sales of team merchandise.
— If the team loses its appeal, it will still be able to keep its name. The ruling only applies to the name “Redskins,” so any logo solely with the Native American chief, such as the emblem on the side of the helmet or on the turf at FedEx Field, is still protected.
— The team will also retain its common-law rights, which would allow it to sue any organization or corporation attempting to use the name without consent. This may cost the Redskins more money and time, and it is possible courts may rule against the team.
New York Times
The U.S. Patent and Trademark Office ruled Wednesday that the Washington Redskins’ name is “disparaging of Native Americans” and should be stripped of trademark protection — a decision that puts powerful new financial and political pressure on the NFL team to rename itself.
By a vote of 2-1, the agency’s Trademark Trial and Appeal Board sided with five Native Americans in a dispute that has been working its way through legal channels for more than two decades.
The ruling doesn’t directly force the team to abandon the name, but it adds momentum to the campaign at a time of increasing criticism of Redskins owner Dan Snyder from political, religious and sports figures who say it’s time for a change.
“If the most basic sense of morality, decency and civility has not yet convinced the Washington team and the NFL to stop using this hateful slur, then hopefully today’s patent ruling will, if only because it imperils the ability of the team’s billionaire owner to keep profiting off the denigration and dehumanization of Native Americans,” Oneida Indian representative Ray Halbritter and National Congress of American Indians Executive Director Jackie Pata, two of the leading forces in the campaign to change the name, said in a statement.
The Redskins quickly announced they will appeal, and the team’s name will continue to have trademark protection while the matter makes its way through the courts — a process that could take years.
A similar ruling by the board in 1999 was overturned on a technicality in 2003.
“We’ve seen this story before,” Redskins attorney Bob Raskopf said. “And just like last time, today’s ruling will have no effect at all on the team’s ownership of and right to use the Redskins name and logo. We are confident we will prevail once again.”
Snyder and others associated with the team have long argued that the Redskins name is used with respect and honor and is a source of pride among many American Indians.
The ruling involves six uses of the “Redskins” name trademarked by the team from 1967 to 1990, but does not apply to the team’s American Indian head logo.
The board exercised its authority under a section of the Trademark Act of 1946 that disallows trademarks that may disparage others or bring them into contempt or disrepute. Over the years, the courts have rejected arguments that the First Amendment guarantees the right to register any name as a trademark.
In reaching its decision, the board drew on the testimony of three experts in linguistics and lexicography and combed through old dictionaries, books, newspapers magazines and even vintage movie quotes to examine the history of “redskin,” looking specifically at whether it was considered disparaging at the time the trademarks were issued.
The board concluded that today’s dictionaries “uniformly label the term ‘offensive’ or ‘disparaging’” — a change that took place between the late 1960s and the 1990s — and that its derogatory nature is further demonstrated by “the near complete drop-off in usage of ‘redskins’” as a term for Native Americans beginning in the 1960s.
Also, the board said a “substantial” number of Native Americans — at least about 30 percent — have found the team’s use of the term to be offensive.
(story can end here)
The chorus of critics against the use of the name has grown over the past year.
President Barack Obama himself said last year that he would think about changing the name if he owned the team.
On Saturday, a major sector of the United Church of Christ voted to urge its 40,000 members to boycott the Redskins. On Capitol Hill, half the Senate recently wrote letters to the NFL urging a change because “racism and bigotry have no place in professional sports.”
Washington Mayor Vincent Gray suggested Wednesday the name will almost certainly have to change if the team ever wants to build a new stadium in the city.
Snyder, who has vowed repeatedly never to change the name, declined to comment as he walked off the field after a practice Wednesday.
The Redskins have responded to critics by creating a foundation to give financial support to Native American tribes. Suzan Shown Harjo, a leading figure in the trademark case, called the foundation “somewhere between a PR assault and bribery.”
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