Planning to partake in this year's Black Friday festivities? Finance website WalletHub recently ranked the top retailers to visit on the shopping holiday for the ultimate discounts.
To come up with the list, WalletHub analysts surveyed 8,000 deals from 35 of the biggest U.S. retailers' 2016 Black Friday ad scans and calculated the average discount that each retailer plans to offer on Black Friday.
Analysts also organized the deals into 11 product categories, including "Apparel & Accessories," "Consumer Electronics," "Video Games" and more.
According to WalletHub's "2016's Best Stores for Black Friday" ranking, Macy's is the place to be this Black Friday with an average percent discount rate of 63.4 percent.
The department store is also among the top five stores to check out if you're in the market for some new consumer packaged goods, apparel and accessories, appliances, jewelry and more.
Here are the 15 best retailers you should consider this Black Friday, according to WalletHub:
For category-specific discounts and metrics:
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