This earlier ad featured a mother attempting to convince her son to sign up for insurance.
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Son: “Are you ever going to stop worrying about me?”
Mom: "When you get covered, I will." (Via HealthCare.gov)
And President Obama himself pushed the angle during this year's State of the Union Address.
"Moms, get on your kids to sign up. Kids, call your mom and walk her through the application. It will give her some peace of mind — plus, she'll appreciate hearing from you." (Via CNN)
According to a writer for Yahoo, attracting a younger demographic is imperative to the health care law — and the plan likely won't work without their support.
He writes, “It’s not just ‘mother knows best.’ If not enough younger, healthier people sign up for the new health insurance markets known as ‘exchanges,’ insurance premiums could skyrocket and the system could collapse under the weight of caring for older, generally less healthy Americans.”
But, in so many words, Fox News just says the Obama Administration is doing it wrong.
Panelist: “Put a hot mom up there who’s in good health.”
Gretchen Carlson: “Oooo. That’s an idea.”
Panelist: “And have her say ‘Hey, do I look good in my jeans? Do you wanna look good and stay healthy? Get health insurance.’”
Gretchen Carlson: “Now that’s a brilliant PR campaign.”
The mom-themed ads will be accompanied by another offbeat ad on TV. It features pets trying to convince their owner to get health insurance.
"Enroll today. That's what we're here together to say." (Via YouTube / Get Covered America)
That ad rolled out on Tuesday.