The mystery is over. We now know what the b in IHOP’s rebranding stands for. It’s not bacon, or biscuits. It’s burgers.

The company, as promised, made the announcement Monday morning.

The flip from p to b is promoting it’s new line of Ultimate Steakburgers that will soon appear on menus nationwide.

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The burgers made of Black Angus ground beef on a buttered and grilled brioche bun.

The company is using the change to introduce its Big Brunch, Cowboy BBQ, Mushroom Swiss and Jalapeño Kick, among the variations on the classic fare.

More than 30,000 people responded to the company's Twitter campaign last week.

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8/26/17 - Atlanta, GA - Georgia leaders, including Gov. Nathan Deal, Sandra Deal, members of the King family, and Rep. Calvin Smyre,  were on hand for unveiling of the first statue of Martin Luther King Jr. on Monday at the statehouse grounds, more than three years after Gov. Nathan Deal first announced the project.  During the hour-long ceremony leading to the unveiling of the statue of Martin Luther King Jr. at the state Capitol on Monday, many speakers, including Gov. Nathan Deal, spoke of King's biography. The statue was unveiled on the anniversary of King's famed "I Have Dream" speech. BOB ANDRES  /BANDRES@AJC.COM

Credit: Bob Andres