Since GoPro went public in June it's had nothing but success in the market.
"On its first day of trading GoPro shares shot up 30 percent," a CBS reporter said.
The camera company went public at $24 a share and have steadily risen. Tuesday, the share price sits $40 higher.
After such rapid success —what's next? According to the Wall Street Journal, GoPro has plans to create consumer drones.
GoPro already has a solid foothold in the drone market, being the camera of choice for several high-end drones already available not to mention this awesome July 4 video. The drone market has seen constant growth in recent months.
Look at French Tech company Parrot; it posted a nearly 130 percent increase in drone sales – from $14.7 million to $33.7 million – between Q3 last year and this year. (Video via Parrot)
And while GoPro is putting itself in a highly competitive market with consumer drones, a Washington Post writer says the already uber popular brand won't have any problems.
“There are three consumer drone manufacturers that are considered the industry leaders. … There’s not a single U.S. tech giant in the consumer drone market.”
And while the battle in consumer drones rages on, companies like Amazon and Google await a ruling on commercial drone use by the Federal Aviation Administration which is set to propose potential regulations in January.
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