Cat owners can sometimes overdo it when pampering their feline friends.

Now early purchasers of the latest cat accessory may just prove that.

LICKI Brush, a strangely configured cat-licking tool, is narrowing in on its $36,500 Kickstarter goal.

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Really. Here is a YouTube video for the tool.

The developers of the device are keying in on the demographic who will answer "yes" to the following question: Have you ever wanted to lick your cat?

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Roey Shoshan sits inside the Marcus Jewish Community Center of Atlanta in Dunwoody on Friday, June 27, 2025. Shoshan was born and raised in Israel and has lived in the United States for more than a decade. (Natrice Miller/AJC)