Amazon is lending a hand to those who need it.

The online retailer is offering a discount for its Prime membership. Normally consumers pay $99 a year, or for those who can't afford the annual charge the cost is $10.99 a month, The Associated Press reported.

Now customers who receive Supplemental Nutrition Assistance Program can pay $5.99 for the membership that includes free shipping and unlimited streaming on Prime Video, The AP reported.

Amazon said the new option will make the program more accessible.