Nation & World News

Altered CoverGirl ad becomes protest tool against NFL’s Goodell

Sept 16, 2014

Protesters have used their Photoshop skills to add to the ongoing online protests against the National Football League’s commissioner, Roger Goodell.

The hashtag #goodellmustgo is among the top trending hashtags on Twitter, which took off after an altered CoverGirl ad was shared on social media.

CoverGirl recently began an advertising campaign touting makeup colors for female fans of NFL teams. Protesters altered one of the ads by adding a black eye to the model, who appears to be wearing Baltimore Ravens colors.
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Over the past several weeks, a public outcry to oust the commissioner has gotten stronger after TMZ released video of former Ravens player Ray Rice. The surveillance video shows Rice punching his now-wife in the face, knocking her out cold.

Many say Goodell chose to ignore the video and failed to act appropriately when portions of the video first surfaced months ago.

While CoverGirl has not pulled its “Get your game face on” campaign, the company issued a statement Monday saying, "COVERGIRL believes domestic violence is completely unacceptable.  We developed our NFL program to celebrate the more than 80 million female football fans. In light of recent events, we have encouraged the NFL to take swift action on their path forward to address the issue of domestic violence.”

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