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Coke, Sam Adams, SweetWater in a fun Twitter tiff over Super Bowl

Fans take selfies at the Atlanta Falcons pep rally at City Hall on Friday. HENRY TAYLOR / HENRY.TAYLOR@AJC.COM
Fans take selfies at the Atlanta Falcons pep rally at City Hall on Friday. HENRY TAYLOR / HENRY.TAYLOR@AJC.COM
By Steve Burns
Jan 28, 2017

It’s another week before the Atlanta Falcons take on the New England Patriots in the Super Bowl. But Atlanta-based Coca-Cola and two regional breweries are already in championship form in support of their teams and fan bases.

The latest shot was fired by Boston’s Samuel Adams Beer, which called out Coke on Twitter.

Coke responded. View the exchange below.

Previously, it was Samuel Adams and Atlanta’s SweetWater Brewery tagging each other over the big game.

It all started when a Hall County convenience store halted its sales of Samuel Adams beer, according to multiple media outlets. Its ban will extend through the Feb. 5 game.

That move was made after a Boston Globe column that made light of Atlanta sports fans and tradition.

Samuel Adams had a Twitter response for that, too.

RELATED: Super Bowl beer boycott: Georgia store drops Samuel Adams

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